| 書目名稱 | The Pricing Compass | | 副標(biāo)題 | Finding the Solution | | 編輯 | Jan Y. Yang | | 視頻video | http://file.papertrans.cn/918/917603/917603.mp4 | | 概述 | Addresses the ultimate question: how to price anything?.Offers a pragmatic guide that details all essential steps leading to a good pricing strategy and governance.Tackling pricing challenges at both | | 叢書名稱 | Business Guides on the Go | | 圖書封面 |  | | 描述 | .This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint.?. .The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.?. | | 出版日期 | Book 2024 | | 關(guān)鍵詞 | Pricing; Value-based pricing; Pricing governance; Pricing strategy; Pricing tactics; Behavioural pricing; | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-52060-0 | | isbn_softcover | 978-3-031-52062-4 | | isbn_ebook | 978-3-031-52060-0Series ISSN 2731-4758 Series E-ISSN 2731-4766 | | issn_series | 2731-4758 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
The information of publication is updating
|
|
|Archiver|手機版|小黑屋|
派博傳思國際
( 京公網(wǎng)安備110108008328)
GMT+8, 2025-10-31 04:54
發(fā)表于 2025-3-21 19:14:07
