Titlebook: The Power of Customer Misbehavior; Drive Growth and Inn Michael Fisher,Martin Abbott,Kalle Lyytinen Book 2014 Palgrave Macmillan, a divisio

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BALK

Book 2014To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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Neolithic

and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.978-1-349-46779-2978-1-137-34892-0

Meditate

978-1-349-46779-2Palgrave Macmillan, a division of Macmillan Publishers Limited 2014

Incise

and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.978-1-349-46779-2978-1-137-34892-0

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