書目名稱 | The Phenomenon of Political Marketing |
編輯 | Nicholas J. O’Shaughnessy |
視頻video | http://file.papertrans.cn/917/916289/916289.mp4 |
圖書封面 |  |
描述 | This book provides a survey of the phenomenon of marketing which has become the dogma of America‘s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. |
出版日期 | Book 1990 |
關鍵詞 | democracy; marketing; politics |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-349-10352-2 |
isbn_softcover | 978-1-349-10354-6 |
isbn_ebook | 978-1-349-10352-2 |
copyright | Nicholas J. O?Shaughnessy 1990 |