| 書目名稱 | The Patent Medicines Industry in Georgian England |
| 副標題 | Constructing the Mar |
| 編輯 | Alan Mackintosh |
| 視頻video | http://file.papertrans.cn/917/916089/916089.mp4 |
| 概述 | Reveals that patent medicines constituted a national industry in Georgian England, challenging accounts of dishonest quackery described later by doctors and historians.Offers insight into the workings |
| 叢書名稱 | Medicine and Biomedical Sciences in Modern History |
| 圖書封面 |  |
| 描述 | .In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national .industry. which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers’ ‘imagination’ increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.. |
| 出版日期 | Book 2018 |
| 關鍵詞 | Medical market; Drugs; Consumer goods; Print history; Marketing; Advertising; Health; Mountebanks; Bookselle |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-69778-9 |
| isbn_softcover | 978-3-319-88841-5 |
| isbn_ebook | 978-3-319-69778-9Series ISSN 2947-9142 Series E-ISSN 2947-9150 |
| issn_series | 2947-9142 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
|Archiver|手機版|小黑屋|
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