書目名稱 | The Objects of Affection |
副標題 | Semiotics and Consum |
編輯 | Arthur Asa Berger |
視頻video | http://file.papertrans.cn/916/915197/915197.mp4 |
叢書名稱 | Semiotics and Popular Culture |
圖書封面 |  |
描述 | In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived ‘sacredness‘ in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. |
出版日期 | Book 2010 |
關(guān)鍵詞 | Case Studies; consumption; culture; identity; marketing; semiotics |
版次 | 1 |
doi | https://doi.org/10.1057/9780230109902 |
isbn_softcover | 978-0-230-10373-3 |
isbn_ebook | 978-0-230-10990-2 |
copyright | Arthur Asa Berger 2010 |