| 書(shū)目名稱 | The New World of Transitioned Media | | 副標(biāo)題 | Digital Realignment | | 編輯 | Gali Einav | | 視頻video | http://file.papertrans.cn/916/915007/915007.mp4 | | 概述 | Provides a “behind-the-scenes” look at the media industry’s transition into the digital era and its impact on marketing, advertising, innovation and other economic and social activities.Explores curre | | 叢書(shū)名稱 | The Economics of Information, Communication, and Entertainment | | 圖書(shū)封面 |  | | 描述 | .The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities..The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands..Similar to the first “Transitioned Media” book, .Transitioned Media: .A Turning Point into the Digital Realm., this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-pl | | 出版日期 | Book 2015 | | 關(guān)鍵詞 | Advertising; Digital Media; Gaming; Journalism; Marketing; Social Media | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-09009-2 | | isbn_softcover | 978-3-319-38280-7 | | isbn_ebook | 978-3-319-09009-2Series ISSN 1868-0453 Series E-ISSN 1868-0461 | | issn_series | 1868-0453 | | copyright | Springer International Publishing Switzerland 2015 |
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