書目名稱 | The Nature of Marketing | 副標(biāo)題 | Marketing to the Swa | 編輯 | Chuck Brymer | 視頻video | http://file.papertrans.cn/915/914594/914594.mp4 | 圖書封面 |  | 描述 | The Nature of Marketing describes the power?of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community. | 出版日期 | Book 2009 | 關(guān)鍵詞 | brand; Brand Experience; marketing | 版次 | 1 | doi | https://doi.org/10.1057/9780230227231 | isbn_softcover | 978-1-349-30118-8 | isbn_ebook | 978-0-230-22723-1 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 |
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