Titlebook: The Meaningful Brand; How Strong Brands Ma Nigel Hollis Book 2013 Palgrave Macmillan, a division of Nature America Inc. 2013 brand.branding

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書目名稱The Meaningful Brand影響因子(影響力)




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書目名稱The Meaningful Brand網(wǎng)絡(luò)公開度




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Book 2013Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

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https://doi.org/10.1007/978-1-137-36559-0brand; branding; marketing

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Palgrave Macmillan, a division of Nature America Inc. 2013

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