| 書目名稱 | The Future of Service Post-COVID-19 Pandemic, Volume 2 | | 副標(biāo)題 | Transformation of Se | | 編輯 | Jungwoo Lee,Spring H. Han | | 視頻video | http://file.papertrans.cn/911/910235/910235.mp4 | | 概述 | Identifies clearly the phenomena related to the changing nature of services and marketing post-COVID-19 pandemic.Expands on the meaningful terminology emerging from these phenomena introduced in Volum | | 叢書名稱 | The ICT and Evolution of Work | | 圖書封面 |  | | 描述 | .This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.. | | 出版日期 | Book 2021 | | 關(guān)鍵詞 | COVID-19 Post-pandemic Service Industry; Covid-19 Post-pandemic Marketing; Service Management; Human Re | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-33-4134-0 | | isbn_softcover | 978-981-33-4135-7 | | isbn_ebook | 978-981-33-4134-0Series ISSN 2662-4230 Series E-ISSN 2662-4249 | | issn_series | 2662-4230 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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