| 書目名稱 | The Evolution of Yield Management in the Airline Industry |
| 副標題 | Origins to the Last |
| 編輯 | Ben Vinod |
| 視頻video | http://file.papertrans.cn/910/909382/909382.mp4 |
| 概述 | Explains the core concepts of revenue management and its current trends.Provides an historic overview of revenue management in the airline industry.Describes the influence of revenue management for th |
| 叢書名稱 | Management for Professionals |
| 圖書封面 |  |
| 描述 | .This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.. |
| 出版日期 | Book 2021 |
| 關鍵詞 | TRM; Revenue Management; Aviation Industry; Yield Management; Airlines |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-70424-7 |
| isbn_softcover | 978-3-030-70426-1 |
| isbn_ebook | 978-3-030-70424-7Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機版|小黑屋|
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