| 書目名稱 | The Economics of Professional Road Cycling | | 編輯 | Daam Van Reeth | | 視頻video | http://file.papertrans.cn/909/908331/908331.mp4 | | 概述 | Provides a comprehensive survey of the economic and managerial aspects of professional road cycling.Presents a state of the art of the literature on cycling economics and cycling management.Fills a si | | 叢書名稱 | Sports Economics, Management and Policy | | 圖書封面 |  | | 描述 | .This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling‘s governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models.?. .Revised and updated for the second edition, this volume includes new chapterson women’s professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, stu | | 出版日期 | Book 2022Latest edition | | 關(guān)鍵詞 | competitive balance; doping; labor market; media coverage; professional road cycling; sponsorship; Strateg | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-031-11258-4 | | isbn_softcover | 978-3-031-11260-7 | | isbn_ebook | 978-3-031-11258-4Series ISSN 2191-298X Series E-ISSN 2191-2998 | | issn_series | 2191-298X | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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