| 書(shū)目名稱(chēng) | The Demand for International Football Telecasts in the United States |
| 編輯 | Georgios Nalbantis,Tim Pawlowski |
| 視頻video | http://file.papertrans.cn/908/907315/907315.mp4 |
| 概述 | Provides an in depth examination of the US soccer market and the demand for overseas football telecasts.Presents approachable applied economic research.Offers valuable insights for European leagues’ a |
| 叢書(shū)名稱(chēng) | Palgrave Pivots in Sports Economics |
| 圖書(shū)封面 |  |
| 描述 | .This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US.The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country‘s football market and to allow for direct comparisons with the aforementioned European competitions..These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.. |
| 出版日期 | Book 2016 |
| 關(guān)鍵詞 | Sports demand; Telecasts; European soccer; North American soccer; Sport science; Media studies |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-48075-6 |
| isbn_softcover | 978-3-319-83892-2 |
| isbn_ebook | 978-3-319-48075-6Series ISSN 2662-6438 Series E-ISSN 2662-6446 |
| issn_series | 2662-6438 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
|Archiver|手機(jī)版|小黑屋|
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