| 書(shū)目名稱 | The Customer Trap | | 副標(biāo)題 | How to Avoid the Big | | 編輯 | Andrew R. Thomas,Timothy J. Wilkinson | | 視頻video | http://file.papertrans.cn/908/907094/907094.mp4 | | 圖書(shū)封面 |  | | 描述 | .American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. .The Customer Trap: How to Avoid the Biggest Mistake in Business is. Thomas and Wilkinson’s sequel to .The Distribution Trap: Keeping Your Innovations from Becoming Commodities., which won the Berry-American Marketing Association Prize for the best marketing book of 2010. .The Distribution Trap. contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The .Customer Trap. takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. .The .Customer Trap. shows that giving power to a customer who violates "the ten percent rule" sets a compa | | 出版日期 | Book 2015Latest edition | | 版次 | 2 | | doi | https://doi.org/10.1007/978-1-4842-0385-9 | | isbn_softcover | 978-1-4842-0386-6 | | isbn_ebook | 978-1-4842-0385-9 | | copyright | Andrew R. Thomas and Timothy J. Wilkinson 2015 |
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