| 書目名稱 | The Construction of Corporate Identities by Chinese and American Airlines on Social Media | | 副標(biāo)題 | A Cross-Cultural Mul | | 編輯 | Ying Hua | | 視頻video | http://file.papertrans.cn/907/906698/906698.mp4 | | 概述 | Approaches the discursive construction of corporate identities on social media from crosscultural multimodal perspective.Offers a holistic and systematic cross-cultural analysis of corporate identity | | 圖書封面 |  | | 描述 | .Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines’ registerial activity patterns in terms of macro-level configuration and micro-level multimodal realizations, interprets their situated contextual patterns that delineate the construction of corporate identities and further explains the influence of cultural factors. Given that this book offers theoretical contributions to corporate identity and cross-cultural communication research, practical guidance on PR practices, especially in the context of Chinese enterprises going global, and pedagogical insights for business communication courses, this book will be of particular benefit to researchers in linguistics, management and communication studies, PR practitioners, and both lectu | | 出版日期 | Book 2024 | | 關(guān)鍵詞 | Cross-cultural Multimodal Analysis; Corporate Identity Construction on Social Media; Chinese and Ameri | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-97-6188-3 | | isbn_softcover | 978-981-97-6190-6 | | isbn_ebook | 978-981-97-6188-3 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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