| 書目名稱 | Handbook of Commercial Banking | | 副標(biāo)題 | Strategic Planning f | | 編輯 | Dimitris N. Chorafas | | 視頻video | http://file.papertrans.cn/907/906419/906419.mp4 | | 圖書封面 |  | | 描述 | Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author‘s extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference. | | 出版日期 | Book 1999 | | 關(guān)鍵詞 | bank; banking; investment; management; marketing; private banking; research & development (R&D); Retail Ban | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230379084 | | isbn_ebook | 978-0-230-37908-4 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1999 |
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