| 書目名稱 | The Changing Strategies of International Business |
| 副標題 | How MNEs Manage in a |
| 編輯 | Agnieszka Chidlow,Pervez N. Ghauri,Emily Pickering |
| 視頻video | http://file.papertrans.cn/906/905976/905976.mp4 |
| 概述 | Brings together the most up-to-date knowledge on MNE strategies and developments in the field of international business.Provides insights on the current global business environment.Offers valuable con |
| 叢書名稱 | The Academy of International Business |
| 圖書封面 |  |
| 描述 | .The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter). Published in association with the UK and Ireland Chapter of the Academy of International Business..In line with the 45.th. AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.. |
| 出版日期 | Book 2019 |
| 關鍵詞 | Multinational Companies; Internationalization; Political Landscape; Multinational Strategies; Global |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-03931-8 |
| isbn_ebook | 978-3-030-03931-8Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
| issn_series | 2662-1223 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機版|小黑屋|
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