| 書目名稱 | The Artification of Luxury Fashion Brands |
| 副標(biāo)題 | Synergies, Contamina |
| 編輯 | Marta Massi,Alex Turrini |
| 視頻video | http://file.papertrans.cn/905/904703/904703.mp4 |
| 概述 | Offers theoretical foundations to explain and justify the collaboration between art and fashion, presenting concrete examples of firms that employ the arts strategically to strengthen their reputation |
| 叢書名稱 | Palgrave Studies in Practice: Global Fashion Brand Management |
| 圖書封面 |  |
| 描述 | .Despite being vastly different both?socially and economically,?art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It?provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates?how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of?the potential of artification for managing brands and products.. |
| 出版日期 | Book 2020 |
| 關(guān)鍵詞 | Artification; fashion brands; authenticity; brand legitimacy; institutional theory; collaboration between |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-26121-4 |
| isbn_softcover | 978-3-030-26123-8 |
| isbn_ebook | 978-3-030-26121-4Series ISSN 2523-3505 Series E-ISSN 2523-3513 |
| issn_series | 2523-3505 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
|Archiver|手機(jī)版|小黑屋|
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