| 書目名稱 | Technology Adoption in the Caribbean Tourism Industry | | 副標(biāo)題 | Analyzing Service De | | 編輯 | Andrew Spencer | | 視頻video | http://file.papertrans.cn/903/902344/902344.mp4 | | 概述 | Uses a hierarchical approach to explore all levels of technology adoption (computers, internet and ecommerce).Offers a theoretical model that illuminates the decision-making process involving technolo | | 圖書封面 |  | | 描述 | This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry. | | 出版日期 | Book 2021 | | 關(guān)鍵詞 | service delivery; innovation; leadership; Caribbean tourism; hospitality; e-commerce; ICTs; Information and | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-61584-0 | | isbn_softcover | 978-3-030-61586-4 | | isbn_ebook | 978-3-030-61584-0 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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