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Titlebook: Technology Acceptance, Path Dependence, and the Demand for Robo-Advisory Services; Maximilian Horn Book 2024 The Editor(s) (if applicable)

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書(shū)目名稱(chēng)Technology Acceptance, Path Dependence, and the Demand for Robo-Advisory Services
編輯Maximilian Horn
視頻videohttp://file.papertrans.cn/903/902343/902343.mp4
叢書(shū)名稱(chēng)Forschung zur Digitalisierung der Wirtschaft | Advanced Studies in Business Digitization
圖書(shū)封面Titlebook: Technology Acceptance, Path Dependence, and the Demand for Robo-Advisory Services;  Maximilian Horn Book 2024 The Editor(s) (if applicable)
描述.This book explores the effects of the previously ignored factors of path dependence and product features on technology acceptance with a focus on robo-advice. A newly developed model introduces path dependence to technology acceptance research allowing to explain previously unaccountable effects. An empirical test of the model using data from Germany and the USA elicits that path dependence influences the attitudes towards and demand for robo-advice. A process consisting of a market survey, a choice-based conjoint analysis, and a test in a technology acceptance model allows the structured investigation of the effects of product features on the demand for robo-advice. The results show that selected product features have effects on the demand for robo-advice and that it is essential to establish these effects empirically..
出版日期Book 2024
關(guān)鍵詞technology acceptance; robo-advisor; path dependence; information systems; product features; cross-countr
版次1
doihttps://doi.org/10.1007/978-3-658-44679-6
isbn_softcover978-3-658-44678-9
isbn_ebook978-3-658-44679-6Series ISSN 2662-4788 Series E-ISSN 2662-4796
issn_series 2662-4788
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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