Titlebook: Synconomy; Adding value in a wo Joseph A. DiVanna Book 2003 Joseph A. DiVanna 2003 business.complexity.service

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Joseph A. DiVannadecisions in brick-and-mortar stores can also be made available to customers in digital form. Moreover, customers can be reached in “transfer spaces” while they are on the move, which is a good option if potential buyers have a contextual relationship – e.g. at a sporting event – or local proximity

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The Relativity of Value,f what makes products valuable and how customers perceive value has challenged even the most determined marketing executives, frustrated senior executive teams and provided vast opportunities for academics to analyse the behaviours, attitudes and decision-making processes of large varieties of people.

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The New Corporate Globality,s new corporate globality, one must define the factors of interoperability, culture, collaboration, co-opetition and the generation of value that are attributed to the synergistic relationship between internal business processes and macro-level economic networks.

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International Trade, Protectionism and Global Economic Impact, last two decades of the twentieth century saw multinational firms becoming transnational entities operating across geographic boundaries. This change from local/international business to a transnational operating philosophy reflects how organizations must adapt structurally to approach business in a connected global marketplace.

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teroperating global economic marketplace in which companies, customers and competitors collaborate on many issues. The book proposes a new approach to measuring value in this inter-connected global framework.978-1-349-51052-8978-0-230-50955-9

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