Titlebook: Survey Research for Managers; How to Use Surveys i Peter F. Hutton Book 1988 Palgrave Macmillan, a division of Macmillan Publishers Limited

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Grating

發(fā)怨言

晚間

Respond

The Consumer, information on which strategic and tactical marketing decisions can be made. The role of research will vary according to the stage the product has reached in the product cycle — new product development, launch and growth, maturity and decline.

庇護(hù)

一小塊

Corporate Image,the company can control, most of which it can only seek to influence. This image can be thought of as existing at four levels — socio-political and cultural, industry, company and product or brand-image level. Survey research is used to measure this image at each level among a variety of publics of

糾纏,纏繞

Employees,agement philosophies, employees are expected to accommodate accordingly. However, such changes can bring with them stresses and strains in human terms which are not fully appreciated by senior management, but which manifest themselves in the attitudes and behaviour of employees. Attitude surveys hel

ABHOR

Financial Markets,reasingly blur at the edges. An industry which used to be able to wait for customers to come to it has woken up to the need to market its services, or suffer the consequences of not so doing. Market research has provided a different perspective within which the banks, insurance companies, building s

Acetabulum

The Small Shareholder, an important public for many of Britain’s largest companies. Research is used by companies to understand more clearly who their shareholders are, to ascertain their expectations of the company and to identify their communications needs. In recent years shareholder research has been increasingly use