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Titlebook: Strategic Social Media Management; Theory and Practice Karen E. Sutherland Textbook 2024Latest edition The Editor(s) (if applicable) and Th

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書目名稱Strategic Social Media Management
副標(biāo)題Theory and Practice
編輯Karen E. Sutherland
視頻videohttp://file.papertrans.cn/879/878814/878814.mp4
概述Provides actionable advice on how to ethically and efficiently leverage AI for social media management.Blends theory, practice, global case studies, and well-being tips for social media students and p
圖書封面Titlebook: Strategic Social Media Management; Theory and Practice Karen E. Sutherland Textbook 2024Latest edition The Editor(s) (if applicable) and Th
描述This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation..Combining theory and practice, .Strategic Social Media Management .teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management..Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social m
出版日期Textbook 2024Latest edition
關(guān)鍵詞Social Media Management; Organisations and Social Media Management; Businesses and Social Media Manage
版次2
doihttps://doi.org/10.1007/978-981-99-9496-0
isbn_softcover978-981-99-9495-3
isbn_ebook978-981-99-9496-0
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
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書目名稱Strategic Social Media Management影響因子(影響力)學(xué)科排名




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Karen E. Sutherlandersity is rich and landscape patterns are complex. Mediterranean forests have historically been subjected to numerous threats (forest fires, over-exploitation, deforestation, degradation), that are today accentuated under climate and land use changes. In this respect, the Mediterranean area appears
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Karen E. Sutherlandranean. Each of the CIRCE integrating case studies has benefitted from the real-life experience and expertise of local and regional stakeholders. The level of involvement has included stakeholder dialogue on an informal basis throughout the project, culminating in a series of more formal regional st
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Karen E. Sutherlandsis of meteorological stations in the Upper Danube region revealed 83 sufficient out of 377 available time series covering the years 1960–2006 to calculate temperature and precipitation time series for the summer months (June, July, August) and the winter months (December, January, February). For a
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