Titlebook: Strategic Relationship Marketing; S?ren Hougaard,Mogens Bjerre Book 20021st edition Springer-Verlag Berlin Heidelberg 2002 Relationship Ec

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書目名稱Strategic Relationship Marketing影響因子(影響力)




書目名稱Strategic Relationship Marketing影響因子(影響力)學(xué)科排名




書目名稱Strategic Relationship Marketing網(wǎng)絡(luò)公開度




書目名稱Strategic Relationship Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Strategic Relationship Marketing被引頻次




書目名稱Strategic Relationship Marketing被引頻次學(xué)科排名




書目名稱Strategic Relationship Marketing年度引用




書目名稱Strategic Relationship Marketing年度引用學(xué)科排名




書目名稱Strategic Relationship Marketing讀者反饋




書目名稱Strategic Relationship Marketing讀者反饋學(xué)科排名

保留

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Supplier Relationship Levels — Consequences and Contents the relationship and to appreciate how relationships can differ. Therefore, this chapter is dedicated to understanding the stages that relationships pass through and the types of key account management that a supplier may apply to these steps.

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The Individualised Approach to Relationshipshis is an outside-in approach based on the individual customer, not the market or other variables that can be applied to groups of customers etc. The outcome of the individualised approach is an understanding of the potential customer’s situation and theoretical or expected perception of the potential relationship.

青石板

Risks and Benefits of Relationships focuses on the benefits of relationships for the involved parties, typically the selling and the buying organisation. In keeping with the previous chapters, consequences will be assessed both inside and outside the dyad.

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https://doi.org/10.1007/978-3-540-24813-2Relationship Economics; Relationship Marketing; Relationship Strategies; business; marketing; strategy

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A Systematic Approach to Buyer-Seller RelationshipsThe previous chapter outlined some of the cornerstones of customer relationships and relationship marketing. This chapter takes it a step further by posing the questions: “How can the fantastic universe of relationships be described in more detail? And do these relationships influence business models?