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Titlebook: Strategic Innovative Marketing; 5th IC-SIM, Athens, Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Conference proceedings 2017 Springe

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發(fā)表于 2025-3-21 18:51:03 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Strategic Innovative Marketing
副標題5th IC-SIM, Athens,
編輯Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
視頻videohttp://file.papertrans.cn/879/878713/878713.mp4
概述Presents cutting edge and rigorously developed papers on strategic issues in the science of innovation marketing.Focuses on the theoretical approach of the contemporary issues evolved in strategic mar
叢書名稱Springer Proceedings in Business and Economics
圖書封面Titlebook: Strategic Innovative Marketing; 5th IC-SIM, Athens,  Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Conference proceedings 2017 Springe
描述.This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools.. .The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas suchas social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, rese
出版日期Conference proceedings 2017
關(guān)鍵詞Strategic Marketing Management; Social Media Marketing; Innovations in Online Marketing; Marketing Tech
版次1
doihttps://doi.org/10.1007/978-3-319-56288-9
isbn_softcover978-3-319-85877-7
isbn_ebook978-3-319-56288-9Series ISSN 2198-7246 Series E-ISSN 2198-7254
issn_series 2198-7246
copyrightSpringer International Publishing AG 2017
The information of publication is updating

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, increasing world trade and the globalization of production, they also involve purely financial factors that rose notably faster, particularly since the 1990s. In the 1960s, the growing presence of unregulated international offshore financial centers stimulated capital movements by evading national
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D. Belias,E. Velissariou,A. Koustelios,K. Varsanis,D. Kyriakou,L. Sdroliasted the relative importance of the State, which saw its sphere of action diminished amidst deregulation, massive privatization, the reduction of public investment and expenditure, giving broader space for the working of private agents. One of the crucial objectives of reforms has been to improve the
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D. Belias,D. Kyriakou,A. Koustelios,K. Varsanis,L. Sdrolias, increasing world trade and the globalization of production, they also involve purely financial factors that rose notably faster, particularly since the 1990s. In the 1960s, the growing presence of unregulated international offshore financial centers stimulated capital movements by evading national
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D. Belias,A. Koustelios,K. Varsanis,D. Kyriakou,L. Sdrolias, increasing world trade and the globalization of production, they also involve purely financial factors that rose notably faster, particularly since the 1990s. In the 1960s, the growing presence of unregulated international offshore financial centers stimulated capital movements by evading national
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Integration of the Theory and Practice in Continuity with the Development of Key Competencies—One ofations particularly with the economy area becomes one of the priority goals. The fundamental need thus lies in the orientation on quality and readiness of university graduates with the aim to increase their employability in the labor market, which is primarily based on required key competences of un
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Emotion-Gauge: Analyzing Affective Experiences in B2B Customer Journeysporal dimension and variations in pleasure, arousal and dominance of affective experiences. Emotion-Gauge reveals the affective path a B2B customer travels when encountering various business activities, thus enabling companies design their activities in managing the affective path and consequently e
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