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Titlebook: Staying the Consumption Course; Exploring the Indivi Benjamin Krischan Schulte Book 2015 Springer Fachmedien Wiesbaden 2015 Consumer behavi

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發(fā)表于 2025-3-21 16:59:17 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Staying the Consumption Course
副標題Exploring the Indivi
編輯Benjamin Krischan Schulte
視頻videohttp://file.papertrans.cn/878/877089/877089.mp4
概述Publication in the field of economic sciences.Includes supplementary material:
圖書封面Titlebook: Staying the Consumption Course; Exploring the Indivi Benjamin Krischan Schulte Book 2015 Springer Fachmedien Wiesbaden 2015 Consumer behavi
描述Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author′s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
出版日期Book 2015
關(guān)鍵詞Consumer behavior; Consumer lock-in; Explorative panel study; Path dependance; Service relationships
版次1
doihttps://doi.org/10.1007/978-3-658-08788-3
isbn_softcover978-3-658-08787-6
isbn_ebook978-3-658-08788-3
copyrightSpringer Fachmedien Wiesbaden 2015
The information of publication is updating

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發(fā)表于 2025-3-21 22:05:43 | 只看該作者
,Theoretical Foundation – Path Dependence, Consumer Behavior, and Service Relationship Research,Not every decision made in consumers’ daily lives is alike and the phenomenon described in the introduction may only apply to certain situations. The first research question of this work breaks this phenomenon down to its constituting features.
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發(fā)表于 2025-3-22 09:32:07 | 只看該作者
Longitudinal Study with Service Consumers in Higher Education,ative evaluation through interviews, survey design and scale selection are discussed. As shown in Section 3.2, educational service provision and student retention have an extensive line of research that provided some of the selected scales for the empirical study.
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發(fā)表于 2025-3-22 18:24:36 | 只看該作者
https://doi.org/10.1007/978-3-658-08788-3Consumer behavior; Consumer lock-in; Explorative panel study; Path dependance; Service relationships
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發(fā)表于 2025-3-23 02:17:09 | 只看該作者
Introduction,or an area for job training are good examples. These . decisions do not come easy and we are uncertain about quality and outcome of our options. With limited time, choices, and resources on our hands we make these complex decisions both under social influence and influenced by expectations based on
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