Titlebook: Social Media: The Good, the Bad, and the Ugly; 15th IFIP WG 6.11 Co Yogesh K. Dwivedi,Matti M?ntym?ki,Antonis C. Simin Conference proceedin

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Brittle

Enable, Engage and Evaluate: Introducing the 3E Social Media Strategy Canvas Based on the European A competitive environment, airlines need to excel on service, customer satisfaction and marketing. Social media could support those areas of business. This paper comprises the results of both a systematic literature review and case studies at European airlines. The literature study was based on 85 ac

DEI

Strategy Reformation? Materialization of Social Media in Telecom Industryocial media is reforming strategy in Telecom organization through exploring changes brought by social media to organization, evaluating the changes with selection of strategic theories as well as providing insight on adoption of social media by telecom organizations. Following an interpretivist phil

山間窄路

Social Media or Social Business Networks?eet the constantly changing and highly sensitive demands of customers, among others. The increase in value of social media channels is more than just a luxury gateway; rather those channels have become quintessential venues of communication between the customer and the organization. The purpose of t

arcane

Flatter

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etiquette

A Systematic Review of Extant Literature in Social Media in the Marketing Perspective have spent much effort in examining and exploring the effectiveness and efficiency of engaging such applications over the marketing context. This study, therefore, realizes the necessity of conducting a review of prior literature of social media over the marketing context especially in the light of

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The Impact of Social Media on Cause-Related Marketing Campaignsally-driven ways of communication, other contenders arise. Very prominent and fostered by ongoing technological advantage are social media services. In this empirical study, we analyze the interplay between two traditional offline channels, print and point-of-sale (PoS) advertising, and two leading