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Titlebook: Social Media Monetization; Platforms, Strategic Francisco J. Martínez-López,Yangchun Li,Susan M. Y Book 2022 The Editor(s) (if applicable)

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發(fā)表于 2025-3-21 19:07:40 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Social Media Monetization
副標(biāo)題Platforms, Strategic
編輯Francisco J. Martínez-López,Yangchun Li,Susan M. Y
視頻videohttp://file.papertrans.cn/870/869640/869640.mp4
概述Unveils the secrets of creating a sustainable revenue source from social media initiatives.Offers holistic solutions for acquiring, retaining, and monetizing customers.Illuminates how any company can
叢書名稱Future of Business and Finance
圖書封面Titlebook: Social Media Monetization; Platforms, Strategic Francisco J. Martínez-López,Yangchun Li,Susan M. Y Book 2022 The Editor(s) (if applicable)
描述.Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization..Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships
出版日期Book 2022
關(guān)鍵詞Social Media; Monetization; Success Factor; Strategic Models; ROI Rate
版次1
doihttps://doi.org/10.1007/978-3-031-14575-9
isbn_softcover978-3-031-14577-3
isbn_ebook978-3-031-14575-9Series ISSN 2662-2467 Series E-ISSN 2662-2475
issn_series 2662-2467
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

書目名稱Social Media Monetization影響因子(影響力)




書目名稱Social Media Monetization影響因子(影響力)學(xué)科排名




書目名稱Social Media Monetization網(wǎng)絡(luò)公開度




書目名稱Social Media Monetization網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Social Media Monetization被引頻次




書目名稱Social Media Monetization被引頻次學(xué)科排名




書目名稱Social Media Monetization年度引用




書目名稱Social Media Monetization年度引用學(xué)科排名




書目名稱Social Media Monetization讀者反饋




書目名稱Social Media Monetization讀者反饋學(xué)科排名




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發(fā)表于 2025-3-22 04:06:16 | 只看該作者
l resource that should be managed effectively, (2) a discipline of model management be developed to guide managers in the performance of this task, and (3) software systems, called model management systems, should be implemented to assist in the application of this emerging discipline.. That the thi
地板
發(fā)表于 2025-3-22 07:23:40 | 只看該作者
Francisco J. Martínez-López,Yangchun Li,Susan M. Youngl resource that should be managed effectively, (2) a discipline of model management be developed to guide managers in the performance of this task, and (3) software systems, called model management systems, should be implemented to assist in the application of this emerging discipline.. That the thi
5#
發(fā)表于 2025-3-22 12:34:04 | 只看該作者
Francisco J. Martínez-López,Yangchun Li,Susan M. Young structured, making modeling and analysis difficult. In order to provide support for the decision makers, computer-based information systems are designed to collect, store, process, and transport information. Recent advances in computer technol- ogy, data communications, database systems, office aut
6#
發(fā)表于 2025-3-22 16:45:36 | 只看該作者
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發(fā)表于 2025-3-22 19:16:20 | 只看該作者
Francisco J. Martínez-López,Yangchun Li,Susan M. Young focus is a relatively recent phenomenon since modern China was closed to the outside world until 1979. However, this overview goes beyond China as a location. We use the term ‘Chinese context’ deliberately so that our review is not confined to organizations in mainland China. The term ‘Chinese cont
8#
發(fā)表于 2025-3-22 23:53:20 | 只看該作者
Francisco J. Martínez-López,Yangchun Li,Susan M. Young focus is a relatively recent phenomenon since modern China was closed to the outside world until 1979. However, this overview goes beyond China as a location. We use the term ‘Chinese context’ deliberately so that our review is not confined to organizations in mainland China. The term ‘Chinese cont
9#
發(fā)表于 2025-3-23 04:52:02 | 只看該作者
Francisco J. Martínez-López,Yangchun Li,Susan M. Young focus is a relatively recent phenomenon since modern China was closed to the outside world until 1979. However, this overview goes beyond China as a location. We use the term ‘Chinese context’ deliberately so that our review is not confined to organizations in mainland China. The term ‘Chinese cont
10#
發(fā)表于 2025-3-23 07:11:47 | 只看該作者
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