| 書目名稱 | Social Media Analytics Strategy | | 副標(biāo)題 | Using Data to Optimi | | 編輯 | Alex Gon?alves | | 視頻video | http://file.papertrans.cn/870/869625/869625.mp4 | | 概述 | Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete.Teaches you what data is, where it is found, how it is aggregated, and how it produces value | | 圖書封面 |  | | 描述 | .This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing...Social Media Analytics Strategy. .speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. .This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.? ? ? ?.?..What | | 出版日期 | Book 20171st edition | | 關(guān)鍵詞 | Social Media Marketing; Digital Marketing; Social Media Analytics; Data Analytics; Marketing; Social Medi | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4842-3102-9 | | isbn_ebook | 978-1-4842-3102-9 | | copyright | Alex Gon?alves 2017 |
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