Titlebook: Sensory Marketing; Bertil Hultén,Niklas Broweus,Marcus Dijk Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009

神像之光環(huán)

書目名稱Sensory Marketing影響因子(影響力)




書目名稱Sensory Marketing影響因子(影響力)學(xué)科排名




書目名稱Sensory Marketing網(wǎng)絡(luò)公開度




書目名稱Sensory Marketing網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Sensory Marketing被引頻次




書目名稱Sensory Marketing被引頻次學(xué)科排名




書目名稱Sensory Marketing年度引用




書目名稱Sensory Marketing年度引用學(xué)科排名




書目名稱Sensory Marketing讀者反饋




書目名稱Sensory Marketing讀者反饋學(xué)科排名

Amylase

Book 2009The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals‘ five senses at a deeper level than traditional marketing theories do.

古董

https://doi.org/10.1057/9780230237049brand; dynamics; marketing; science and technology; service

Radiculopathy

978-1-349-36649-1Palgrave Macmillan, a division of Macmillan Publishers Limited 2009

蘑菇

larder

What is Sensory Marketing?,keting. Five sensorial strategies are suggested that emphasize the human senses as the center of a firm’s sensory marketing. At the end of the chapter the importance of the human senses, the brand, and experience logic in sensory marketing is discussed.

性別

The Smell Sense, a smell experience can be accomplished. In addition, the meaning of scents for employees’ environment and health is discussed. Finally, Hotel Park Hyatt Vend?me in France is presented as an example of the brand as a smell experience.

evasive

中古

frozen-shoulder

The Touch Sense, experience are described in detail. We also discuss the importance of accessibility and digital technology to interaction with a brand. Finally, the Volvo brand of the U.S. carmaker Ford is presented as an example of the brand as a touch experience.