書目名稱 | Rolling Out New Products Across International Markets |
副標(biāo)題 | Causes of Delays |
編輯 | George M. Chryssochoidis |
視頻video | http://file.papertrans.cn/832/831591/831591.mp4 |
圖書封面 |  |
描述 | Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area. |
出版日期 | Book 2004 |
關(guān)鍵詞 | data analysis; internationalization; Launch |
版次 | 1 |
doi | https://doi.org/10.1057/9780230508996 |
isbn_softcover | 978-1-349-42026-1 |
isbn_ebook | 978-0-230-50899-6 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2004 |