| 書目名稱 | Role of Explainable Artificial Intelligence in E-Commerce | | 編輯 | Loveleen Gaur,Ajith Abraham | | 視頻video | http://file.papertrans.cn/832/831522/831522.mp4 | | 概述 | Covers the latest aspects of AI and XAI in redefining and optimizing the customer journey through different touch points.Presents recent research focusing on the Role of Explainable Artificial Intelli | | 叢書名稱 | Studies in Computational Intelligence | | 圖書封面 |  | | 描述 | .The technological boom has provided consumers with endless choices, removing the hindrance of time and place. Understanding the dynamic and competitive business environment, marketers know they need to reinforce indestructible customer experience with the support of algorithmic configurations to minimize human intrusion. World Wide Web (WWW) and online marketing have changed the way of conducting business; with artificial intelligence (AI), business houses can furnish a customized experience to fulfil the perceived expectation of the customer..Artificial intelligence bridges the gap between business and prospective clients, provides enormous amounts of information, prompts grievance redressal system, and further complements the client’s preference. The opportunities online marketing offers with the blend of artificial intelligence tools like chatbots, recommenders, virtual assistance, and interactive voice recognition create improved brand awareness, better customer relationshipmarketing, and personalized product modification..Explainable AI provides the subsequent arena of human–machine collaboration, which will complement and support marketers and people so that they can make be | | 出版日期 | Book 2024 | | 關鍵詞 | Explainable AI; Computational Intelligence; CI; AI; E-Commerce; XAI | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-55615-9 | | isbn_softcover | 978-3-031-55617-3 | | isbn_ebook | 978-3-031-55615-9Series ISSN 1860-949X Series E-ISSN 1860-9503 | | issn_series | 1860-949X | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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