Titlebook: Ripple Effect; How Empowered Involv Martin Oetting Book 2009 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009 Empowerment

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Martin Oettinge variability (HRV) that have been shown as reliable indicators of stress. Our empirical results showed that heart rate increased significantly while HRV reduced significantly when the participants under high stress, which are consistent with the prior mainstream stress research. This VR game framew

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ctive: sequence thinking of content rhythm; a holistic lens in solving the problem; multi-role stakeholders’ co-creation. Based on service measuring methods, we deduce the evaluation dimensions content of service embedded mobile applications. Finally, To validate the evaluation scheme, we conducted

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2628-2038 the framework of the positivistic tra- tion. The introductory chapters provide an overview of current changes and their major consequences in the field of marke978-3-8349-2009-6978-3-8349-8372-5Series ISSN 2628-2038 Series E-ISSN 2628-2046

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Involvement,icitly return to the goal of our research, the identification of ways in which companies can stimulate word of mouth. A discussion of the challenges associated with stimulating involvement concludes this chapter.