Titlebook: Rhetorical Audience Studies and Reception of Rhetoric; Exploring Audiences Jens E. Kjeldsen Book 2018 The Editor(s) (if applicable) and Th

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The Semiotics and Rhetoric of Music: A Case Study in Aesthetic Protocol Analysis,y have for their aesthetic experience of music. The study is rhetorical because its focus is effect, not meanings in themselves. It employs “aesthetic protocol analysis,” a design where informants write about their responses and associations while they experience an aesthetic artifact—in this case t

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Competing Perspectives: Using Ethnographic Methods to Study Embodied and Emplaced Rhetorics,quiries into complex rhetorical moments. Audience interpretations and judgments can inform competing comprehensions of sites and statements, providing multiperspectival judgment about localized rhetorical performances. Moreover, with its commitment to advocacy, deliberation, and identification, rhet

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The Audience and the Spectacle: Bodu Bala Sena and the Controversy of Buddhist Political Activism ial manoeuvres against the Muslim minorities in the country. By producing public spectacles out of controversies around sacred sites and religious practices, Bodu Bala Sena deliberately played out their political rhetoric on multiple audiences. Hence, the role of the spectacle is to incur a form of i

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The Rhetorical Power of News Photographs: A Triangulatory Reception Approach to the Alan Kurdi Imagan Kurdi, who was found drowned on a Turkish beach September 2, 2015. The images were immediately described as powerful and iconic. However, the analyses by Kjeldsen and Andersen demonstrate that their visual power is more complicated and complex than often assumed. The chapter also suggests that th

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The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism (ing in scholarly writing matters, that the lines between social scientific and humanistic research should be blurred, and that audience research enhances the connections between rhetorical and cultural studies.

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The Semiotics and Rhetoric of Music: A Case Study in Aesthetic Protocol Analysis,oth intersubjective overlap and divergence. The main claim is that finding meanings in music should not be the purpose of listening; rather, engagement with musical meanings should be seen as a source of, and a means to, aesthetic experience.

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The Audience and the Spectacle: Bodu Bala Sena and the Controversy of Buddhist Political Activism i Based on ethnographic fieldwork among Bodu Bala Sena, the chapter will contribute to a deeper understanding of how rhetorical repertoires and religious authority engage in the interstices of religion, politics and public debate.