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Titlebook: Revolution in Marketing: Market Driving Changes; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Editor(s) (if applic

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發(fā)表于 2025-3-21 20:03:10 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Revolution in Marketing: Market Driving Changes
副標(biāo)題Proceedings of the 2
編輯Harlan E. Spotts
視頻videohttp://file.papertrans.cn/830/829885/829885.mp4
概述Includes the full proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference.Offers cutting edge research and insights in the field of marketing.Includes contributions related to mar
叢書名稱Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: Revolution in Marketing: Market Driving Changes; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Editor(s) (if applic
描述.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science..This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled .Revolution in Marketing: Market Driving Changes...
出版日期Conference proceedings 2015
關(guān)鍵詞Academy of Marketing Science; B2B Marketing; Customer Behavior; Marketing Research; Marketing Strategy; M
版次1
doihttps://doi.org/10.1007/978-3-319-11761-4
isbn_softcover978-3-319-38573-0
isbn_ebook978-3-319-11761-4Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Religious and Cultural Animosity Model Extension: Implications for Purchase Intentions,is to twofold: 1. to extend the animosity model developed by Klein, Ettenson and Morris (1998) by adding cultural and religious animosity constructs. 2. to provide a measurement tool and an understanding of how cultural and religious differences impact consumer intention to purchase regardless of beliefs regarding the quality of the product.
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End-of-Life Care: The Need for a Cultural Transition,e three dimensions of knowledge, attitude, and behavior are not mutually exclusive; in fact, each dimension gives valuable insights into other perspective. Any information derived from one perspective should inform and be informed by the other two.
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The Price is Right! Or is It?,e as a major differentiating factor to set themselves apart from other merchandisers, but with the glut of differently priced products in the market, it may not help much if the consumers are unable to assimilate and recall the information.
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