| 書(shū)目名稱 | Return of the Hustle | | 副標(biāo)題 | The Art of Marketing | | 編輯 | Eric Sheinkop | | 視頻video | http://file.papertrans.cn/830/829310/829310.mp4 | | 概述 | Critical advice: on extremely high value decision making (up to $500,000 licence fees for major ad campaign).Quality content: definitive, top quality information.Engaging and easy style | | 圖書(shū)封面 |  | | 描述 | Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? .If you‘re like most consumers, you answered ‘yes‘ to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. .A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. .Music touches us emotionally in a way that words seldom do. We | | 出版日期 | Book 2016 | | 關(guān)鍵詞 | marketing; music; licensing; advertsing; brand | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-137-58202-7 | | isbn_ebook | 978-1-137-58202-7 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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