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Titlebook: Retail Therapy; Making strategic rel Rob Jones,Dan Murphy Book 2003 Rob Jones and Dan Murphy 2003 brand.business.Retail Brand.service.strat

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發(fā)表于 2025-3-21 18:52:56 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Retail Therapy
副標題Making strategic rel
編輯Rob Jones,Dan Murphy
視頻videohttp://file.papertrans.cn/829/828947/828947.mp4
圖書封面Titlebook: Retail Therapy; Making strategic rel Rob Jones,Dan Murphy Book 2003 Rob Jones and Dan Murphy 2003 brand.business.Retail Brand.service.strat
描述Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don‘t let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you‘ve been waiting for. It‘s infectiously readable, relentlessly illuminating and irreverently funny - it‘s also the key to successful retail.
出版日期Book 2003
關鍵詞brand; business; Retail Brand; service; strategy
版次1
doihttps://doi.org/10.1057/9781403914514
isbn_softcover978-1-349-50786-3
isbn_ebook978-1-4039-1451-4
copyrightRob Jones and Dan Murphy 2003
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 20:47:36 | 只看該作者
Balancing the tension between competing business aims,ld in case there are any useful lessons to be learned. While a better understanding of retail is always lurking behind the scenes, the aim is also to have a little fun along the way and fire your imagination whenever possible.
板凳
發(fā)表于 2025-3-22 03:58:53 | 只看該作者
地板
發(fā)表于 2025-3-22 07:21:50 | 只看該作者
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發(fā)表于 2025-3-22 12:25:17 | 只看該作者
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發(fā)表于 2025-3-22 14:53:09 | 只看該作者
Finance,nd things up by integrating the concepts we’ve covered here with the ideas from earlier chapters. We get into rather dry areas on a couple of occasions, but I’ve tried to make sure you don’t have to go too long without a flippant aside. Welcome to the last instalment.
7#
發(fā)表于 2025-3-22 19:39:09 | 只看該作者
Opening remarks, Dan Murphy and I have been having for several years now about the art and science of retail. It’s difficult to say who came up with what because we’ve talked most of it backwards and forwards so often. While I’ve been locked away slaving over a word processor putting the book together, Dan has been
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發(fā)表于 2025-3-22 21:45:08 | 只看該作者
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發(fā)表于 2025-3-23 05:19:47 | 只看該作者
Balancing the tension between competing business aims,e, there’s a risk you’ll find yourself in the middle of some discussion of game theory and conclude you’ve picked up the wrong book by mistake. This chapter, for instance, is going to take a fairly high-level look athow you might approach the design of a retail business. But, like much of this book,
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發(fā)表于 2025-3-23 07:38:25 | 只看該作者
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