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Titlebook: Retail Marketing and Sales Performance; A Definitive Guide t Christoph Preuss Book 2014 Springer Fachmedien Wiesbaden 2014 Human Resources

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樓主
發(fā)表于 2025-3-21 19:57:57 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Retail Marketing and Sales Performance
副標(biāo)題A Definitive Guide t
編輯Christoph Preuss
視頻videohttp://file.papertrans.cn/829/828941/828941.mp4
概述Study in the field of economic sciences.Includes supplementary material:
圖書封面Titlebook: Retail Marketing and Sales Performance; A Definitive Guide t Christoph Preuss Book 2014 Springer Fachmedien Wiesbaden 2014 Human Resources
描述The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.
出版日期Book 2014
關(guān)鍵詞Human Resources Management; Internal Marketing; Retail Marketing; Sales Performance; Service Quality
版次1
doihttps://doi.org/10.1007/978-3-658-04630-9
isbn_softcover978-3-658-04629-3
isbn_ebook978-3-658-04630-9
copyrightSpringer Fachmedien Wiesbaden 2014
The information of publication is updating

書目名稱Retail Marketing and Sales Performance影響因子(影響力)




書目名稱Retail Marketing and Sales Performance影響因子(影響力)學(xué)科排名




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沙發(fā)
發(fā)表于 2025-3-21 20:24:47 | 只看該作者
Methodology and methods,he methodology applied in this research project by positioning it in an ontological and epistemological domain and by highlighting the contributions to management practice and theory. Furthermore, it continues by detailing the research design, methods of data collection and concept measurement.
板凳
發(fā)表于 2025-3-22 00:43:36 | 只看該作者
地板
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發(fā)表于 2025-3-22 10:08:07 | 只看該作者
retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-
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發(fā)表于 2025-3-22 23:47:42 | 只看該作者
Book 2014ct on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.
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發(fā)表于 2025-3-23 03:51:55 | 只看該作者
Retail marketing, concepts and research model,ch questions and associated hypotheses to be positioned in the overall context, thus highlighting their contribution to management practice and the development of insight related to RM research. At the same time research gaps are made transparent.
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發(fā)表于 2025-3-23 07:49:03 | 只看該作者
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