Titlebook: Retail Internationalization; Analysis of Market E Stefan Elsner Book 2014 Springer Fachmedien Wiesbaden 2014

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978-3-658-01095-9Springer Fachmedien Wiesbaden 2014

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Introduction,ationalization by Dutch and English trading houses was reported as far back as the Middle Ages (Zentes, Swoboda and Foscht 2012) as well as during the age of industrialization, when the first foreign direct investments (FDI) in the British retail market were documented (Godley and Fletcher 2000).

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,Study 1 – Effects of Institutionalized Entry Modes on Entry Mode Choices,Root 1987), is known as a crucial decision because this choice drives performance (Brouthers 2002; Brouthers, Brouthers and Werner 2003) and is difficult to change once established (Pedersen, Petersen and Benito 2002; Swoboda, Olejnik and Morschett 2011).

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Stefan Elsnerthme saccadé du pas des chameaux’. [That is Lawrence’s particular aptitude, the gift of breathing passionate life into desert entities, alongside people and things, to the jerky rhythm of camel footsteps]. Riding camels is an irregular, lurching experience. Lawrence himself compares it to the effect

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