Titlebook: Retail Branding and Store Loyalty; Analysis in the Cont Bettina Berg Book 2014 Springer Fachmedien Wiesbaden 2014

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書目名稱Retail Branding and Store Loyalty影響因子(影響力)




書目名稱Retail Branding and Store Loyalty影響因子(影響力)學(xué)科排名




書目名稱Retail Branding and Store Loyalty網(wǎng)絡(luò)公開度




書目名稱Retail Branding and Store Loyalty網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Retail Branding and Store Loyalty被引頻次




書目名稱Retail Branding and Store Loyalty被引頻次學(xué)科排名




書目名稱Retail Branding and Store Loyalty年度引用




書目名稱Retail Branding and Store Loyalty年度引用學(xué)科排名




書目名稱Retail Branding and Store Loyalty讀者反饋




書目名稱Retail Branding and Store Loyalty讀者反饋學(xué)科排名

調(diào)整校對

Study 1: Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers,rbucks invests in both its corporate reputation and its retail brand (Pellet 2006) to strengthen intangible assets and performance (Jinfeng and Zhilong 2009; Brown et al. 2006) as well as to attract consumers (e.g., Nguyen and Leblanc 2001).

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Study 2: Retail Branding and Local Competition: The Importance of Retail Brand Equity and Store Accoef, Langerak, and Donkers 2007). For example, IKEA has built a strong retail brand that mobilizes customers to drive substantial distances to their stores (Jonsson and Foss 2011), and Aldi’s brand strength is evoked in the memories of consumers even before a location opens.

Conducive

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Book 2014 store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a

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