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Titlebook: Restaurant Chains in China; The Dilemma of Stand Guojun Zeng,Henk J. de Vries,Frank M. Go Book 2019 The Editor(s) (if applicable) and The A

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發(fā)表于 2025-3-21 17:10:14 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Restaurant Chains in China
副標題The Dilemma of Stand
編輯Guojun Zeng,Henk J. de Vries,Frank M. Go
視頻videohttp://file.papertrans.cn/829/828822/828822.mp4
概述Closely analyzes the paradox of authenticity versus cost-effectiveness.Brings a global frame of reference to local issues using the example of chain restaurants in China.Uses the hospitality industry
圖書封面Titlebook: Restaurant Chains in China; The Dilemma of Stand Guojun Zeng,Henk J. de Vries,Frank M. Go Book 2019 The Editor(s) (if applicable) and The A
描述This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.? The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants..
出版日期Book 2019
關鍵詞Politics of Cuisine; Guerilla Globalization; Global flows; Globalization from below; Authenticity and Re
版次1
doihttps://doi.org/10.1007/978-981-13-0986-1
isbn_softcover978-981-13-4544-9
isbn_ebook978-981-13-0986-1
copyrightThe Editor(s) (if applicable) and The Author(s) 2019
The information of publication is updating

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沙發(fā)
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發(fā)表于 2025-3-22 09:31:19 | 只看該作者
Translocality, of authenticity that relates to either of these places. Food is one of the most tangible cultural forms representing a particular regional group. Restaurant owners may integrate authenticity in their food and service offer. This chapter reviews literature on translocality in general and then links
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發(fā)表于 2025-3-22 15:09:46 | 只看該作者
Methodology, approach, country selection, and case selection. Because this topic is new, we need explorative research. A series of Chinese restaurant cases are selected that are expected to differ in their combination of the two concepts, authenticity and standardization, and that are also informative for bette
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發(fā)表于 2025-3-22 20:01:44 | 只看該作者
,Authenticity–Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in Chh dedicated restaurant groups and those that represent a subsidiary of a diversified restaurant company. This chapter first details the research method and process. Second, it presents four cases. Findings confirm that restaurant groups can adopt four expansion strategies: the standardization of aut
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Case Study of Authentic Hunan Cuisine in Guangzhou, in relation to cultural authenticity in the context of translocal production. Multi-methods analyses, applied to a case study, disclose how the ‘gastronationalism’ construct can augment understandings of the tensions in symbolic cultural production and authenticity. The Dongting Hunanese Restaurant
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發(fā)表于 2025-3-23 05:56:35 | 只看該作者
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