| 書目名稱 | Research on the Communication Effects and MassMedia Credibility in China | | 副標(biāo)題 | The Foundational The | | 編輯 | Guoming Yu | | 視頻video | http://file.papertrans.cn/829/828061/828061.mp4 | | 概述 | Represents the first systematic theoretical exploration of the public credibility of media for the first time.Offers new thoughts on part of analytical theories stemming from western society.Initiates | | 圖書封面 |  | | 描述 | .This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of | | 出版日期 | Book 2022 | | 關(guān)鍵詞 | Public credibility of media; Chinese mass media; Cross-region differences; Original theoretical hypothe | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-19-6242-4 | | isbn_softcover | 978-981-19-6244-8 | | isbn_ebook | 978-981-19-6242-4 | | copyright | Economic Science Press 2022 |
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