找回密碼
 To register

QQ登錄

只需一步,快速開始

掃一掃,訪問微社區(qū)

打印 上一主題 下一主題

Titlebook: Reputation Transfer to Enter New B-to-B Markets; Measuring and Modell Christine Falkenreck Book 2010 Physica-Verlag Heidelberg 2010 Brand R

[復制鏈接]
查看: 24398|回復: 35
樓主
發(fā)表于 2025-3-21 19:13:08 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Reputation Transfer to Enter New B-to-B Markets
副標題Measuring and Modell
編輯Christine Falkenreck
視頻videohttp://file.papertrans.cn/828/827634/827634.mp4
概述Includes supplementary material:
叢書名稱Contributions to Management Science
圖書封面Titlebook: Reputation Transfer to Enter New B-to-B Markets; Measuring and Modell Christine Falkenreck Book 2010 Physica-Verlag Heidelberg 2010 Brand R
描述An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations’ communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers’ perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendor’s positive reputation to product categories never produced or offered by the considered vendor. Embedding t
出版日期Book 2010
關鍵詞Brand Related Fit; Category Related Fit; Corporate Reputation; Cross Cultural Marketing; Customer Relati
版次1
doihttps://doi.org/10.1007/978-3-7908-2357-8
isbn_softcover978-3-7908-2811-5
isbn_ebook978-3-7908-2357-8Series ISSN 1431-1941 Series E-ISSN 2197-716X
issn_series 1431-1941
copyrightPhysica-Verlag Heidelberg 2010
The information of publication is updating

書目名稱Reputation Transfer to Enter New B-to-B Markets影響因子(影響力)




書目名稱Reputation Transfer to Enter New B-to-B Markets影響因子(影響力)學科排名




書目名稱Reputation Transfer to Enter New B-to-B Markets網(wǎng)絡公開度




書目名稱Reputation Transfer to Enter New B-to-B Markets網(wǎng)絡公開度學科排名




書目名稱Reputation Transfer to Enter New B-to-B Markets被引頻次




書目名稱Reputation Transfer to Enter New B-to-B Markets被引頻次學科排名




書目名稱Reputation Transfer to Enter New B-to-B Markets年度引用




書目名稱Reputation Transfer to Enter New B-to-B Markets年度引用學科排名




書目名稱Reputation Transfer to Enter New B-to-B Markets讀者反饋




書目名稱Reputation Transfer to Enter New B-to-B Markets讀者反饋學科排名




單選投票, 共有 0 人參與投票
 

0票 0%

Perfect with Aesthetics

 

0票 0%

Better Implies Difficulty

 

0票 0%

Good and Satisfactory

 

0票 0%

Adverse Performance

 

0票 0%

Disdainful Garbage

您所在的用戶組沒有投票權限
沙發(fā)
發(fā)表于 2025-3-22 00:11:01 | 只看該作者
Book 2010ting commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizatio
板凳
發(fā)表于 2025-3-22 02:00:34 | 只看該作者
地板
發(fā)表于 2025-3-22 06:12:57 | 只看該作者
https://doi.org/10.1007/978-3-7908-2357-8Brand Related Fit; Category Related Fit; Corporate Reputation; Cross Cultural Marketing; Customer Relati
5#
發(fā)表于 2025-3-22 08:50:17 | 只看該作者
6#
發(fā)表于 2025-3-22 13:41:28 | 只看該作者
7#
發(fā)表于 2025-3-22 20:32:52 | 只看該作者
8#
發(fā)表于 2025-3-22 22:49:59 | 只看該作者
scatter than with dwarf irregulars for lack of star formation activity, we show that outside the central region (r > 300 pc) the radial surface brightness profile varies . between dwarf ellipticals and giant ellipticals (however excluding the rare compact, low-luminosity ellipticals). This is expres
9#
發(fā)表于 2025-3-23 04:41:13 | 只看該作者
10#
發(fā)表于 2025-3-23 09:11:09 | 只看該作者
Christine Falkenreck glycoproteins in those processes, it is essential to detect these proteins in biological samples and purify them to homogeneity. Conventional protein detection and purification techniques are multi-step, time-intensive, and expensive. They often require rigorous trial and error experimentations and
 關于派博傳思  派博傳思旗下網(wǎng)站  友情鏈接
派博傳思介紹 公司地理位置 論文服務流程 影響因子官網(wǎng) 吾愛論文網(wǎng) 大講堂 北京大學 Oxford Uni. Harvard Uni.
發(fā)展歷史沿革 期刊點評 投稿經(jīng)驗總結 SCIENCEGARD IMPACTFACTOR 派博系數(shù) 清華大學 Yale Uni. Stanford Uni.
QQ|Archiver|手機版|小黑屋| 派博傳思國際 ( 京公網(wǎng)安備110108008328) GMT+8, 2025-10-12 18:10
Copyright © 2001-2015 派博傳思   京公網(wǎng)安備110108008328 版權所有 All rights reserved
快速回復 返回頂部 返回列表
尉氏县| 麻江县| 湘潭县| 岱山县| 同仁县| 正宁县| 宣城市| 独山县| 丹凤县| 澄城县| 喀什市| 金秀| 牟定县| 波密县| 台东市| 灵台县| 什邡市| 遂宁市| 临江市| 保德县| 沙河市| 岑巩县| 兴化市| 楚雄市| 阿巴嘎旗| 平塘县| 鄂伦春自治旗| 郧西县| 闸北区| 鄂托克旗| 衡南县| 拉孜县| 宽城| 西贡区| 平江县| 吉首市| 温宿县| 花莲县| 顺义区| 陇西县| 乐东|