| 書目名稱 | Remote Service Technology Perception and its Impact on Customer-Provider Relationships |
| 副標題 | An Empirical Explora |
| 編輯 | Stefanie Paluch |
| 視頻video | http://file.papertrans.cn/827/826950/826950.mp4 |
| 叢書名稱 | Applied Marketing Science / Angewandte Marketingforschung |
| 圖書封面 |  |
| 描述 | Remote services represent a young, but already important and fast growing form of technology-mediated services,. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and itsimpact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors. Based on the empirical data, she generates managerial implications for remote service providers on how to increase the technology adoption and reinforce the relationships with their customers in high-technology environments. |
| 出版日期 | Book 2012 |
| 關(guān)鍵詞 | Customer Relationship Management; Qualitative Research Methods; Remote Services; Service Technology; Tec |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-8349-6936-1 |
| isbn_softcover | 978-3-8349-3100-9 |
| isbn_ebook | 978-3-8349-6936-1Series ISSN 2627-1982 Series E-ISSN 2627-2008 |
| issn_series | 2627-1982 |
| copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2012 |
|Archiver|手機版|小黑屋|
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