Titlebook: Recent Advances in Information Systems and Technologies; Volume 3 álvaro Rocha,Ana Maria Correia,Sandra Costanzo Conference proceedings 201

Contort

Social Media Communication as a Corporate Positioning Strategy: The Galician Winemaking Sector in Sp this particular aspect to attract visitors and tourists in search of unique experiences related to the winemaking sector. This research addresses the case of Galicia, one of Spain’s autonomous communities, renowned for the quality of its wine production that has earned it five designations of origi

反對

Higher Education and Facebook: Faculties Versus Academic Libraries. A Case Studynication. This research is one of the very few, if any, to go into faculties and their libraries and try to analyze the use of Facebook . offered by Facebook to optimum use in order to communicate with their audiences for promotional purposes. The findings indicate that Facebook plays an important r

stress-test

Proximity Communication Models: Governance and Funding of German, Belgian and Spanish Public Regionaees of independence of their public management. In the analysis of the financial data it is outlined the budget increase of the German and Belgic public regional media against the cutbacks affecting the autonomic Spanish media.

Desert

Youtube for Dialogic Relationship Building? Analysis of Content Management and Level of Participatiod. The paper concludes that the use of YouTube is more promotional than informative, as well as unidirectional. The low interaction and participation of publics point to a lack of interest in the contents. For the moment, the conservative attitude is the main trend of business communication on YouTube.

decode

Conference proceedings 2017 and 13th of April 2017 at Porto Santo Island, Madeira, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges involved in modern Information Systems and Technologies resea

Magnificent

cyanosis

Consumption of Audiovisual Media Among High School Students of Ecuador television, their consumption is in relationship to the digital possibilities associated with Internet and it provokes changes in households but they can’t stop recognizing and demanding local content that meet their needs.

宴會

Comparative Study of Web Pages as a Second Screen Information: Review of Cases of the Main National l indicators to determinate if the sites in consultation are the digital version of the medium as a second screen information; taking into account that an attractive design and effective management of the sites offer the user a flexible and interactive service, allowing access to content from any electronic device.

Creditee

Instant Messaging Networks as a New Channel to Spread the News: Use of WhatsApp and Telegram in the tsApp and Telegram networks is analyzed, taking as sample period the week between November 28 and December 4 of 2016. The results obtained show a diversity of strategies and contents for the spreading of news, without any initiatives of real conversation with the readers.

convert

Transparency and New Technologies: Accountability of Public Television Broadcasters in the Andean Coposes 29 indicators aimed at generally analyzing and assessing the transparency of television broadcasters and being applied to state-level public televisions in the Andean countries: Bolivia, Colombia, Ecuador and Peru.