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Titlebook: Realizing Business Model Innovation; A Strategic Approach Martin Trapp Book 2014 Springer Fachmedien Wiesbaden 2014 business model innovati

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書(shū)目名稱Realizing Business Model Innovation
副標(biāo)題A Strategic Approach
編輯Martin Trapp
視頻videohttp://file.papertrans.cn/823/822408/822408.mp4
概述Study in the field of economic science.Includes supplementary material:
圖書(shū)封面Titlebook: Realizing Business Model Innovation; A Strategic Approach Martin Trapp Book 2014 Springer Fachmedien Wiesbaden 2014 business model innovati
描述Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
出版日期Book 2014
關(guān)鍵詞business model innovation; business unit manager; established firms; multi-business firms
版次1
doihttps://doi.org/10.1007/978-3-658-05094-8
isbn_softcover978-3-658-05093-1
isbn_ebook978-3-658-05094-8
copyrightSpringer Fachmedien Wiesbaden 2014
The information of publication is updating

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Theoretical Foundation,y. This chapter addresses such requirement. Firstly, the concept of BMI in multi-business firms is defined (2.1). Along with the working definition, a set of measures and indicators is brought forward in the form of a BMI-identification tool that allows the concept’s operationalization. The term “op
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Empirical Case Study Work Approach,ent practices that support business unit managers in successfully realizing BMI. As suggested by EISENHARDT, information about the procedures of data collection and analysis is provided in order to enhance the readers’ confidence in the results’ validity. Figure 9 illustrates an overview of the four
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Case Descriptions: BMI Outcome and Process,tion begins with a portrayal of the traditional and the new business model by means of the business model canvas. Secondly, the classification of the new business model as successful or failed BMI according to the BMI-identification tool developed in chapter 2 is illustrated. Thirdly, the process of
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