Titlebook: Real-time Strategy and Business Intelligence; Digitizing Practices Marko Kohtam?ki Book 2017 The Editor(s) (if applicable) and The Author(s

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Book 2017ng strategic practices and business intelligence systems, the authors demonstrate how managerial practices can be developed in the age of digitization. Also developing the concept of strategic agility, the book provides perspectives from a range of disciplines including strategic practices and decis

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Business Intelligence Within the Customer Relationship Management Sphere,ence. We also provide practical illustrative examples on the key metrics of a sophisticated CRM in the B2B context. The chapter concludes by collating practical guidelines for managing unprofitable customer relationships and discussing the future outlook of CRM.

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Making Sense of Strategic Decision Making,rk and the decision-making process. This chapter in contrast directs attention to the cognitive factors apparent at both the top management and the individual CEO level, owing to the salient role they play in rapidly changing business environments, where real-time strategic decision making is crucial.