| 書目名稱 | Rating Professors Online |
| 副標題 | How Culture, Technol |
| 編輯 | Pamela Leong |
| 視頻video | http://file.papertrans.cn/822/821383/821383.mp4 |
| 概述 | Explores the effects of online student evaluations from websites such as RateMyProfessors.com on the teacher-student dynamic.Considers consumer culture‘s influence on the educational landscape.Evaluat |
| 叢書名稱 | Marketing and Communication in Higher Education |
| 圖書封面 |  |
| 描述 | .This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations.? In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism,sexism, and ageism in online consumer reviews.. |
| 出版日期 | Book 2020 |
| 關(guān)鍵詞 | RateMyProfessors; com; Teaching evaluations; higher education; consumerism; online consumer reviews |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-35936-2 |
| isbn_softcover | 978-3-030-35938-6 |
| isbn_ebook | 978-3-030-35936-2Series ISSN 2946-4595 Series E-ISSN 2946-4609 |
| issn_series | 2946-4595 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
|Archiver|手機版|小黑屋|
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