| 書目名稱 | Railway Photographic Advertising in Britain, 1900-1939 | | 編輯 | Alexander Medcalf | | 視頻video | http://file.papertrans.cn/821/820942/820942.mp4 | | 概述 | Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939.Unravels the complex and ever changing processes behind corporate sales communications and ef | | 叢書名稱 | Palgrave Studies in the History of the Media | | 圖書封面 |  | | 描述 | This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.. | | 出版日期 | Book 2018 | | 關(guān)鍵詞 | marketing; transportation; Great Western Railway; tourism; visual culture | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-70857-7 | | isbn_softcover | 978-3-030-09998-5 | | isbn_ebook | 978-3-319-70857-7Series ISSN 2634-6575 Series E-ISSN 2634-6583 | | issn_series | 2634-6575 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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書目名稱Railway Photographic Advertising in Britain, 1900-1939被引頻次
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