Titlebook: Quantitative Models for Performance Evaluation and Benchmarking; Data Envelopment Ana Joe Zhu Book 20031st edition Springer-Verlag US 2003

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Joe ZhuThe of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two ch

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Joe Zhuarketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a

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