| 書目名稱 | Publishers, Readers, and Digital Engagement | | 編輯 | Marianne Martens | | 視頻video | http://file.papertrans.cn/764/763922/763922.mp4 | | 叢書名稱 | New Directions in Book History | | 圖書封面 |  | | 描述 | This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love..Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.?.This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects? all virtually free-of-charge.. | | 出版日期 | Book 20161st edition | | 關(guān)鍵詞 | Disintermediation; Fan sites; Young Adult Literature; Affective and immaterial labor; Reading; Participat | | 版次 | 1 | | doi | https://doi.org/10.1057/978-1-137-51446-2 | | isbn_ebook | 978-1-137-51446-2Series ISSN 2634-6117 Series E-ISSN 2634-6125 | | issn_series | 2634-6117 | | copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
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